Reading MAD Links Up With Sports.com
Sports.com were a huge internet company that supplied up to the minute news feeds to the Financial Times, Manchester United and AOL. The move will ensure that hits to Footymad networks increase dramatically over the coming months.
Last month the owners of Sports.com, once the biggest sports website in Europe and a serious rival to the Press Association, pulled the plug on their service enabling businesses to buy off various branches of the business.
The content and syndication arm of Sports.com, which goes by the name of the European Sports Agency, will compliment Fooymad's current extensive range of football websites, including Reading MAD, nicely.
The new service will ensure that 200 freelance ESA journalists based around Europe will keep their jobs in order for Footymad to sign contracts with newspapers, bookmakers, mobile phone companies and other websites.
David Price, owner of Footymad, commented: "We'll basically be able to offer everything that Sports.com did previously. The transition will be seamless and we're confident that most existing customers will sign with us because the Sports.com service was very well respected."
Footymad, established eighteen months ago, are keeping low running costs in what is an unstable time in their market. With companies going bust all around them the owners hope to weather the storm before going onto bigger things.
The network currently isn't a profit making organisation but with the Sports.com licensing arm under its belt owner David Price hopes to move the firm closer to the black.