Pardew fears that Reading Football Club's reputation could be damaged following the racist comments that John Mackie made to Sheffield United's Carl Asaba following the Blades 2-0 win over Reading last Saturday.
An incident occured in the tunnel before continuing when the players returned to the pitch to warm down.
Speaking at a press conference the Royals boss said: "It's unfortunate that a club such as ourselves has been given a racial slur through this, because there's no club that does more on the race issue.
"We've got a lot of coloured and Asian players and we're big supporters of the lets kick racism out campaign so it's a shame."
Pardew went onto speak out in defence of his centre-back, suggesting that the FA should treat him lightly following his apology.
"I think what John has done now is very fair, and I hope thats taken into account if he goes to the FA. It was a serious thing and we're not trying to hide that. He can't turn back the clock but John has done exactly the right thing - he's been a captain of this club and he's reacted in a captain's manner."