Alan Curbishley is believed to be seeking a new marksman in a bid to move his side into the upper echelons of the FA Barclaycard Premiership. They are currently thirteenth.
Meanwhile, Bolton's Sam Allardyce is looking to strengthen his squad as they attempt to break free from the relegation dogfight and maintain their place in the Premiership. With little money available at the Reebok Stadium a cut-price deal for one of the Nationwide League's best finishers is believed to be very appealing to Big Sam.
Cureton, 27, is out of contract at the end of the season and Reading look set to cash in on their £250,000 bargain signing knowing that they will probably lose him for free at the end of the season.
The controversial forward has been in and out of the side all season but recently scored the winner against Derby County, helping the Royals to preserve their Play-Off spot.
Reading have begun negotiations with Cureton about a new deal but everything is not going according to plan.
Cureton's agent told www.Reading-MAD.co.uk: "We've had brief discussions over the last couple of months about a new deal but they haven't been going well."
Meanwhile, Gordon Strachan's Southampton have been linked with a £1.2 million move for 21-year-old left-back Nicky Shorey. Alan Pardew signed Shorey for £25,000 in February 2001.