Nearly 5,000 Season Tickets Sold
Recently there has been a sudden surge in ticket sales due to Sunday's deadline for renewals. Anyone who hasn't renewed their ticket by then will be forced to pay a higher price - and risk having to sit in a different seat.
Sales and Marketing manager Boyd Butler was ovbiously pleased with the huge number of tickets sold, he told Teamtalk: "Thirty-three per cent of tickets sold have been new applicants and there were only 2,500 sold this time last year so we are hoping to sell as many as 7,500.
"If you look at Reading over the past few years at Elm Park there were less than 1,000 but it has built up steadily over the years to 6,000 which is a significant increase.
"We are really encouraged by the applications. The number of season tickets can indicate the strength of a club and if we got to around 8,500 then it would bring in money slightly ahead of budget.
"We used to be a big club in Division Two, but we are now a medium-sized club in Division One. To become a big club takes time but we are determined to get there."
To cope with the huge demands for tickets the club have installed a new segregation system in the South Stand enabling the club to fill every seat in the ground.
In the past 'sell out' matches at the Madejski have had several thousand empty seats to separate the two sets of fans. Next season it will now be possible to sit home fans in the South Stand even when there is a large away following, thanks to the new fences.